Today, In 2023, there are many things to consider when selling promotional products, especially when we consider a younger customer base and the growing demand for products that are produced in a way that responsibility. Sanmar
Customers are asking for ways to reduce their carbon footprint, and you may be worried that you won’t have what those customers are looking for. With so many new options available, it’s understandable to feel confused and overwhelmed when questions arise. With the goal of being prepared, confident and eager to answer these questions, SanMar’s sustainable style selection is here to help.
Sustainability is in the spotlight
You may have noticed that more and more customers are coming to you lately who are looking for sustainable options or have questions about where the products you sell come from and how they are produced ethically. You are not the only one.
In recent years, questions of sustainability and business ethics have become an intrinsic part of the debate about Americans’ buying habits. A recent survey found that “consumers of all generations are willing to spend more on sustainable products than they were two years ago,” with more than a third of consumers willing to spend more than $30 on such products. The respondents saying they choose sustainable brands. Demonstrate better environmental practices. . “Furthermore, 28% of respondents claimed they no longer support companies with dubious ethical or sustainability practises. This comes into play even more when working with clients that target a younger generation. “Generation Z and millennials are poised to become the largest consumer base in the global economy,” as highlighted in The Future of Sustainable Fashion, “73% of them are prepared to spend additional money for sustainability.
For promotional products industry issues such as circularity (keeping in mind the entire life cycle and shelf life of the product when developing it, so that when you are done using the product, it goes back into the chain) supplies instead of going to landfill) – take center stage as we try to escape the cycle of waste. Many manufacturers are using innovative new practices to develop products with the ultimate goal of creating a positive impact.
Buy sustainably at Sanmar
The good news is that these shopping trends and habits don’t come naturally. Fashion brands and clothing manufacturers are ready to meet the growing demand for environmentally friendly and sustainably sourced clothing with many new products. It is important to remember that the term “sustainable” can mean different things to different people. Organic fabrics, recycled materials and ethical sourcing are all possible answers to the question of whether clothing is sustainable. Remember to consult with your customers and gain a common understanding of what sustainability means to them before recommending a specific product. Also, be mindful of greenwashing: do your research and avoid exaggerated claims about “green” practices both in the products you buy and in your own communications.
With all of this in mind, we has evolved our sustainable product selection to make the experience of buying responsibly sourced promotional clothing and accessories as seamless as possible. This collection continues to grow: it now represents more than 60 styles from 10 brands.
Some of these brands have names that any customer can instantly recognize. Both Nike and The North Face® offer familiar products with organic and recycled ingredients, and the colourful Cotopaxi bags and packs are second to none, each unique and made from sustainable materials Legal origin and reuse.
Beyond the brand name, Sanmar also bring together sustainable styles that meet different needs, using broader categories to approach sustainability in different ways.
C-FREE styles include t-shirts, polo shirts, tank tops and blazers that are certified carbon neutral by Carbonfund through their Carbon Zero Product Certification program. Our RE collection has grown by popular demand, now including t-shirts, sweatshirts, joggers, beanies and blankets – all made from 100% recycled materials, never dye. Allmade shirts put the needs of people and the planet first, made from a blend of organic cotton, modal and recycled polyester, with the health benefits of those who make them in mind shirt. If your customers want to see our full range of sustainable clothing, share our sustainable style lookbook to get them on board quickly and easily.
And while you’re thinking about sustainable products you can buy, don’t forget that product decoration can also be done with sustainability in mind.
Sanmar sustainable business
The growing demand for sustainable products is both an opportunity for you to grow your business and an opportunity for you to be more responsible for the resources and planet we rely on. We share. The numbers tell us that the desire for more sustainable products is the future of the apparel industry as we know it. When you’re ready to seize that opportunity, SanMar’s sustainable styles are here to help.
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