Video Editing Software for PC

Great video editing software can help you showcase your product from every angle by creating professional-quality promotions for platforms such as Instagram, Facebook, YouTube, or other places where you share branded videos. There are a number of easy-to-use free video editing programs that can help you stand out from your competition.

Well-crafted product videos are a more attractive form of content marketing than photos alone and can reduce customer buying motivation. According to online publishing Small Business Trends, e-commerce product videos can increase conversion rates by up to 144%.

There are many desktop-based editing software available to companies considering creating promotional videos. The biggest advantage of free desktop video editing software is that it usually offers more features than most mobile video editing apps.

If you want to edit promotional videos within your budget, check out our list of free video editing software that can edit long format content for YouTube, e-commerce sites, or various other platforms.

1) HitFilm Express

If you’re new to video editing, HitFilm Express may feel a bit advanced at first-used to make Hollywood-style movies-but with one of the best all-in-one free video editors available. Therefore, it is worth the learning curve. (When you download the software, HitFilm asks you to share social media status updates, which is a small payment.)

HitFilm creates audio and video transitions without the need for complex ones. And includes animation tools that you can edit. Creating a recording saves a lot of time when editing. The

features are:

Professional video editing with motion tracking, color picker and clip tools

Composite shot enhancements that allow you to animate two separate shots together for surreal video effects

To make unstable footage look smoother Automatic Stabilizer

Create unlimited video and audio timeline tracks

Adaptive trimmer

that allows you to retrimm a clip after adding it to the timeline Copy a group of attributes from one clip to another or the entire project Direct Paste Ability

Audio Mixer Various transition options such as Issue

Push, Zoom, Dissolve to fine-tune your sound to professional quality

2) Openshot

OpenShot’s easy-to-use interface makes it a great video editing program for beginners. More complex tools may contain more editing components, but OpenShot’s intuitive user interface and minimalist design make it ideal for easy editing.

OpenShot is an efficient option for small businesses and is ideal for resizing, scaling, trimming, snapping and rotating clips. It also provides credit scrolling, frame stepping, time mapping, audio editing, and real-time preview.

Features include:

Unlimited levels of watermarks, background videos, and audio tracks

Customizable title card templates

Drag and drop

brightness to easily add video, audio, or image files Digital video effects including gamma, hue, grayscale, and chroma Key synthesis for green screen effects

Powerful keyframe animation feature for creating animated videos

3) Blender

Blender Video Editing is a free open source 3D creation suite. Contains functions for modeling and rendering 3D animations. This software was co-created by hundreds of developers around the world. A huge community of users provides an extensive toolset for Blender software. Although

Blender is designed as a 3D animation suite, it has a fully featured video editor for most users’ needs. It can also handle more complex edits such as video masking, making Blender a flexible video editor for both beginners and experienced users, making it a great option for more advanced projects that may include 3D animations. Will be. The

features are:

Pathtracer engine for real rendering of animated objects

Advanced rendering process to speed up project storage and export

Advanced drawing animation for realistic kinematics with options to program game logic into software for video game development

Rich library of tools

Visual effects and vignettes

4) Shotcut

Shotcut is an open source cross-platform video editor with a large collection of tutorial videos. It also supports various formats such as FFmpeg, 4K, ProRes and DNxHD. However, there is one warning. Since Shotcut was originally developed for Linux, some people find the user interface a bit different. Still, it’s still a top-notch editor. The

Shotcut is also ideal for audiophiles as it also offers a wealth of audio editing options. With its wide variety of audio fine-tuning tools, users can adjust bass and treble, create bandpass filters, adjust gain, add dynamic compression, and more.

The features of the are:

FFmpeg’s support for modern audio and video formats

Media library for mixing

Multimedia framework, a major multimedia framework that allows users to import video files directly into project files instead of the timeline

Native timeline editing within a project Resolution and frame rate adjustment

balance, advanced audio filters such as bass and treble, bandpass filters, compressors, etc.

5) Lightworks

Lightworks includes a simple and intuitive user interface that makes it easy to learn. Lightworks also offers a collection of in-depth video tutorials, making it one of the most accessible and easy-to-learn Linux video editing software options on this list.

Lightworks has a large number of original stock videos and music clips that are allowed to be used in all programs edited, so you can add a sophisticated look to your marketing videos. The

features are:

High quality simple trimming feature for quick and accurate video editing

Speed ​​optimization that allows you to continue working while importing new content

Multicam editing that synchronizes clips from multiple cameras

With full control Real-time team project sharing editors can access.

Easily share videos with fast export to YouTube, Vimeo, Facebook and Instagram.

Supports various video formats.

6) VideoPad

VideoPad is a great free option for anyone who wants to create high quality video without spending money. VideoPad has all sorts of simple and easy-to-use features for experimenting with different video configurations and styles, such as 3D video editing and a library of sound effects.

You can edit your video with special effects, overlays, text, transitions, color adjustments and sound effects. Then export all the finished videos to YouTube, Facebook, Google Drive and other mobile devices quickly and easily.

The only downside is that it may not be easily available in advanced video editors. It doesn’t have as many advanced features as the other free video editing programs on this list, but it has enough features available for free, with options for adding lighting effects, fine-tuning colors, and overlaying text and images.

The features are:

Double built-in screen for easy and intuitive editing (one previews the selected clip and the other previews the complete sequence)

Pre-built for sophisticated professionalism Easily create optimized video files with customizable transitions preset exports Certain platforms, like Facebook and YouTube, post directly from the software using social media sharing and posting tools, Instantly share your video online

A large library of video transitions and visual effects for customizing your video

B. Stabilize